Countdown to the 2025 IMSA Season: Austin Hatcher Foundation Returns to Daytona as Official IMSA Charity
- AHF begins its sixteenth season as “proud charity” of IMSA
- Live Art Auctions Friday and Saturday during Rolex 24 at DAYTONA weekend
- Michelin "Drive Together: Because Families Matter" Campaign
CHATTANOOGA, Tenn. (Jan. 20, 2025) – The Austin Hatcher Foundation for Pediatric Cancer (AHF) is gearing up once again for Rolex 24 at DAYTONA this weekend at the Daytona International Speedway in Florida. The annual sports car endurance race marks the kickoff of the 2025 IMSA WeatherTech SportsCar Championship.
Since the partnership began in 2009, IMSA has been a steadfast supporter of the Austin Hatcher Foundation’s mission rooted in integrative medicine—focusing on the whole child and the whole family. Through this collaboration, IMSA has provided a platform that has helped raise over $3,900,000. True healing occurs when the physical, emotional, mental, and spiritual needs of every family member are addressed, and IMSA’s staff, teams, drivers, and fans have been instrumental in championing this holistic approach through their ongoing support and activations with the Austin Hatcher Foundation.
"We remain incredibly grateful for our partnership with IMSA," said Amy Jo Osborn, President and CEO of AHF. "This collaboration continues to provide the Foundation with a remarkable platform among manufacturers and fans, directly impacting Austin Hatcher families as they navigate the challenges of childhood cancer."
Throughout the event, the Foundation will benefit from a series of live auctions set to take place in the Corvette, Porsche, Cadillac, and Rolex Lounge corrals. For the 10th year in a row, auctions will feature live paintings by esteemed motorsports artist Bill Patterson. All proceeds support AHF’s mission to eliminate pediatric cancer effects, supporting the whole family through services including Mental and Behavioral Health Therapy, Grief Counseling, Occupational Therapy, NeuroPsych Testing, and Family Programs.
Following the successful launch of their "Drive Together: Because Families Matter" campaign in 2024, Michelin has recommitted to its $1 per tire matching campaign as part of the initiative, calling on teams, owners, drivers, and fans to join their efforts with donations of any amount to help raise additional funds in support of the cause. You can Drive Forward with the Foundation here.
To learn more about the Austin Hatcher Foundation, visit https://www.hatcherfoundation.org/
For more information about The Rolex 24 at DAYTONA race including the weekend’s broadcast schedule, visit https://www.imsa.com/events/2025-rolex-24-at-daytona/
About the Austin Hatcher Foundation: The Austin Hatcher Foundation for Pediatric Cancer provides free, integrative, evidence-based comprehensive care to children with cancer and every individual family member navigating the challenges of pediatric cancer. Through innovative mental, behavioral and social therapies, educational resources, and family-centered programs, the Foundation empowers families to succeed beyond a cancer diagnosis. Learn more at www.hatcherfoundation.org.
